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BRANDING MANAGEMENT SERVICES
Branding Is All About Determining How Your Future Clients Are Going to Perceive your Business and Its Identity.
Here are some of the ways we can help shape your image:
Designing custom logos and websites
Creating taglines that imprint your brand in the customer’s mind
Setting yourself apart from the competition by uniquely defining your services
Identifying key differences between you and similar companies
WHAT IS BRANDING?
Whether you are deciding on a name for a new product, service or a logo, you need to create a differentiator from your competitors. You need more than just a name, form and typography. Branding is about understanding the attributes that your target audience appreciates in a business and blending your business values and personality with these attributes. The idea is to project what your business is all about in a way that would connect with your target audience.
The very first step in creating a brand differentiator is knowing and understanding your target audience, their preferences, and their persona. The more specific you can be in terms of gender, age, socio-economic profile, preferences, interests, etc., the better you can target the audience. Typically defining a target audience persona also involves giving them imaginary names and histories
HERE IS THE EVOLUTION OF ONE OF THE WORLDS MOST RECOGNIZED BRANDS
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