Branding is the process of creating a unique identity for a product, company, or individual in the minds of consumers. It's how people recognize and experience a business. Branding includes everything from the name, logo, colors, and typography, to the tone of voice, values, and the overall personality of a brand.

At its core, branding is about how people feel about your product or service. It's what sets you apart from competitors and builds loyalty.

Here’s a breakdown of what branding typically involves:

• Brand Identity: Visual elements like logo, color palette, font, and packaging.

• Brand Voice: The style and tone of communication (e.g., playful, serious, professional).

• Brand Values: The beliefs and mission that guide the company.

• Brand Experience: How customers interact with your brand—from ads to customer service.

• Brand Perception: How the public feels or thinks about your brand.

Think of Nike. The swoosh, the "Just Do It" slogan, the empowerment messages, and even the athletes they work with—that's branding in action.

Want to dive into personal branding or branding for a business?