Digital advertising is the tactic of leveraging the internet and its properties to deliver promotional ads to consumers on various channels.
Unlike traditional advertising, digital advertising is more universal and flexible, enabling you to tell your brand story on the channels that your buyers frequent— through text, images, video, and more.
Digital marketing ads are everywhere. They can be seen on the websites your buyer visits, on mobile phones, on social media channels, and on smartwatches. Because advertising proliferates across so many channels, including very personal channels, you need to be more cognizant than ever before about providing useful, engaging content.